If you’re wondering whether your startup should have its own YouTube channel, the answer is almost definitely, yes. YouTube has a vast audience, and people are consuming millions of hours of video content every day. If you’re not using YouTube for your startup then you’re missing out on one of the biggest and fastest-growing platforms for connecting with your audience.
In this article, we take a look at how to set up a YouTube channel and how you can maximise its success.
Why should you have a YouTube channel for your startup?
Producing high-quality videos and sharing them on YouTube can take a lot of time and resources, which often puts small businesses and startups off. But there are a number of really good reasons to use YouTube and it can make a big difference to the success of your marketing plans.
Video is more engaging
Video is one of the most engaging forms of content marketing. Your audience is far more likely to remember the key details from a video that they’ve watched than an article. And video can often reach new audiences that wouldn’t read your blog content usually.
YouTube has a huge audience
YouTube is the second largest search engine behind Google, which means it has a huge number of visitors every month. So by creating a YouTube channel for your startup, you have the potential to access a very wide and engaged audience that is looking to consume video on a regular basis.
YouTube videos appear in Google search results
Not only are a lot of people searching on YouTube, but your YouTube videos can also rank in Google search results pages as well. Video search results are very prominent, so it’s a good way to get your startup’s content near the top of the page.
Video content is shared more
If you’re producing valuable or entertaining videos, they are far more likely to get shared than other forms of content. This means it’s a great way of reaching even more people and increasing brand awareness for your startup.
Videos can help existing customers
Setting up a YouTube business channel isn’t just about connecting with potential customers and leads — it can also be a good way to engage your existing customers. You can produce guides and tutorials that are relevant to your products and services, and provide extra value for them.
How to set up a YouTube channel
Setting up a YouTube channel for your startup is fairly straightforward. Just follow these steps and you’ll be able to upload and share videos in no time.
Create a YouTube account using a Google account
You can either use your existing Google account or create a new one that’s specifically for your YouTube account. Either way, use a Google account to sign into YouTube and create an account.
Once you’re logged in to YouTube, go to your profile in the top right-hand corner and click on ‘Create a channel’. You can then enter the name that you want to use for your startup’s YouTube channel.
Make sure that you set up a YouTube brand account so that you can give other people admin access to your YouTube channel. A brand account will also allow you to use YouTube Analytics and get insights into how your videos are performing.
Setting up your YouTube channel
To finish setting up and customising your YouTube channel, go to your dashboard and click ‘Customise channel’. There you can make edits to your channel’s layout, branding, and basic details.
Writing a channel description
Put together a channel description using relevant and descriptive keywords as this will help your account to appear in search results. These keywords should cover the topic and industry that your content is targeting, as well as any key questions or interests that your videos will answer.
YouTube channel branding
Under the ‘Branding’ section, you can add your own channel art and channel icon. These should be eye-catching but also aligned with your startup’s overall brand so that it connects with the rest of your online presence. Make sure that your images are the right size so that they don’t appear blurred or distorted.
Upload your first YouTube video
Once your YouTube account is set up with the right name and branding, you can start to upload your first video to your new YouTube channel.
To get started you just click ‘Create’ in the top right-hand corner and then you can upload your video files. You’ll also be able to add a title and description for your video, as well as tags, which can also help people to discover your videos.
How to make the most of your YouTube channel
Setting up your YouTube channel and uploading great video content is a good starting point, but there are a few things you can do to maximise the reach and engagement with your YouTube videos.
Optimise your videos
Every time you upload your videos to YouTube, make sure that you write an optimised title and description for it. You have up to 1,000 characters to write a description so you can cover details about your brand and the content of the video.
This description can be used across YouTube when people are searching for content to watch, and it will also be indexed by search engines — so optimising your video descriptions is a good way to make sure your content is found. Use relevant keywords that people might be using to search for your videos, and make them sound interesting and engaging for your target audience.
You should also create custom thumbnails for each video that are eye-catching for potential viewers. Use appropriate tags so that they shop in relevant categories and searches, and add captions or transcripts to make them easier to find and watch.
Add links to your website and social media
It’s important that your YouTube videos are directing viewers to find out more about your startup.
Make sure you include links to your website and other social media accounts. You can add these into your profile details, but you can also have up to five links in your channel banner as well.
Include a channel trailer
Adding a channel trailer is a good way to tell visitors to your YouTube channel exactly what your content and your brand is about. It should give them a good overview of your startup and what they can expect to see in your videos to encourage them to keep watching and subscribe.
You should also make sure that you write a great description for your channel trailer as it has a prominent position on your YouTube channel’s homepage.
Share your video content
Add a link to your YouTube channel on your website and in your other social media profiles so that your existing audience knows about your videos. You can also include your YouTube videos in blog posts or share them on social media to increase their reach.
Create playlists for your videos
You can organise your videos on YouTube into playlists so that people can easily find the content they’re looking for. Group them into relevant categories and when someone is watching your playlist, the next video will automatically start playing once the first one has finished.
Review your YouTube Analytics
Regularly review the data you have about views and engagement to understand what videos are working and which ones aren’t doing so well. You can also use analytics to find out the best time to post your videos and then schedule them in advance so that you’re sharing regular content.
Setting up a successful YouTube channel takes planning and preparation, but it’s an amazing opportunity to reach a wider audience and grow your startup.