Technology has come a long way in the last few decades, creating new ways of reaching people.
Two of the key things that technology has changed is business and marketing. However, dependency on technology comes at a price. Startup businesses cannot afford to spend on high-tech marketing tools.
So, what is the solution? The only thing that has not lost its effectiveness over the years is email marketing. Email marketing is the easiest and cheapest way to engage directly with the target audience.
If you are a startup business owner, you have to make strategic and tactical decisions to stay ahead in this competitive world. It is imperative to make sure that the money you are investing in marketing is being spent well, as it is this that gets your company exposure.
In these desperate times, a marketing automation tool is your best friend. Most businesses nowadays choose social media platforms to build credibility and interact with their potential customers. However, it is proven that email marketing is significantly cheaper than social media marketing and twice as effective as well.
So without further ado, let’s discover why email marketing is the best marketing strategy for startups.
Marketing with a CRM
Customer relationship management (CRM) is a vital part of any business.
You can do all the marketing you want, but if you fail to address the customer’s needs, you are doing it wrong. Being a startup business owner, it is essential that you utilize limited resources properly and selecting a CRM that allows you to sync and maximize your resources will allow you to do this. Email marketing works like magic in these scenarios: as email is a one-on-one communication method, the interaction becomes a lot more personal.
You can send customers newsletters and they can send you feedback. It is a win-win situation for everyone.
Moreover, you can opt for actionable triggers to help you build trust and loyalty towards your potential customers by greeting them on their birthdays and so on.
Consistency is the key to building a credible business. It does not matter what platform you are using; building trust and reliability is the ultimate goal.
Consistent emails result in lead generations. Send valuable and relevant information to the audience. With time, you will earn the customer’s trust and that leads to better conversion rates.
It is safe to assume that as a small business owner, you do not have the funds to invest in a broader marketing campaign.
However, it does not mean you have to be a small business forever. As we mentioned earlier, email marketing is a personal and communication-based marketing strategy, and so you might stumble upon multiple business ventures.
Given enough time, it is bound that some of your customers have a similar interest in business as you do. This opens new possibilities for you to grow and learn.
The goal of any investment is to get the maximum out of it. ROI (Return On Investment) is a Key Performance Indicator (KPI) for any business.
Though most companies tend to use social media platforms like Facebook, Twitter, etc. to promote their business, email marketing holds the first place in generating ROI. The organic reach in Facebook is compared to the opening rate in emails.
If you go through a case study of any business, you will see that the opening rate is significantly higher than the Facebook organic reach. This is especially true if the company is a startup. It is an excellent opportunity for small businesses to utilize email marketing and gain massive ROI by partnering up with B2B companies.
Ease of use
Email marketing is the easiest of the various marketing tactics available to you. Anyone can create an email and send it. With the help of proper automation software, you can execute marketing strategies with minimal effort.
If you have successfully created a marketing campaign, your customers will be interested in what you have to offer. If the campaign fails, it’s simply an opportunity for you to learn what went wrong without burning a hole in your pocket.
Choosing the software
There are a plethora of vendors with marketing automation tools. It can be tough for any business owner to select the proper tools for his/her business.
The goal is to choose the perfect tool, not the best tool. Odoo is an automated business tool that specializes in managing any business. Among other systems like CRM, Inventory, Accounting, etc. Odoo also offers an automated email marketing tool. Odoo email marketing is beneficial and easy to use. Here are just a few of its great features:
- Campaigns: You do not need any IT knowledge to create your first email marketing campaign with Odoo. You build the theme from scratch according to your liking, or you can choose from one of the ready-made templates. Craft awesome newsletters with messages and send them with just a few clicks by selecting any template you desire.
- Segmentation: You can segment your customer database depending on the campaign results. You can choose leads, and customers from your database by date, country, or any other parameter you want. This makes sure your future campaigns are shared with only the people you explicitly choose.
- Compatibility: The content you create with Odoo email marketing will be automatically updated according to the viewer’s screen. This makes Odoo a great tool to reach a broader spectrum of people using different types of devices, whether it is a tablet, a smartphone, or a computer.
- Advanced: Odoo email marketing offers you a few unique and advanced features that will help you greatly to optimize your campaigns. You can track the links you provide and calculate ROI in real time to stay on top of your campaigns.
Odoo combines user-friendliness with complete integration across multiple platforms. Because it’s incredibly flexible, you can configure your Odoo package to meet your specific needs. Visit us at www.syncoria.com to schedule a consultation any time you like.
Author bio: Henry Chen is from Syncoria, a custom development company in downtown Toronto.