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10 Must-Use Elements To Use In A Creative Website Template

Web Design Essentials
Written by MicroStartups

Web development is evolving fast. It plays a vital role in the success of all businesses. Web designing and development have come a long way from the era of plain text era. From interactive web template to animated web templates, the choice of unique website templates available to the customer is mind-blowing.

The role good web site design plays in the success of a business can be gleaned from the fact that “38% of people will stop engaging with a website if the content or layout is unattractive.” Another study titled Effects Aesthetics on Web Credibility by Farah Alsudani and Mathew Casey found that “first impressions are 94% design-related.”

Thus it follows that as designers your work, the web design you create for your client is of utmost importance. Not only the design the following finding from KroMarketing points to the usability of your design. “44% of website visitors will leave a company’s website if there’s no contact information or phone number.” 

When a visitor lands on a website, there are a few essential elements or information they expect to find – get them right and you’ll make them happy. This article explains what you need to keep visitors happy.  

1: The Layout a.k.a content width

This is something that makes a primary impression on your visitor. The layout you choose for the design depends on the look and feel that your client’s website is meant to convey – do they want a traditional businesses look? Then you should go for the boxed width design layout. Or do they want to go for a contemporary look? If  so, you should choose the Stretch or Full-width design layout. 

2: Homepage header layout

A carefully designed header design layout must announce the core of your business to the visitor. You can go for a static header image, header image with text overlay, slideshow header, or a video background header.  

3: Menu bar design

Next up, is your menu bar design, which includes the position, layout and types. Location can be fixed, which works well for long pages with a lot of content; top horizontal, used by 80% of websites; side vertical popular among the graphics-intensive sites, and bottom horizontal which is used where you want to highlight the content instead of on the menu bar. 

4: Logo positioning

Logo can be placed either on the same level as the site’s menu bar where you must highlight the services or in the centre with the menu bar if the client wants to highlight the brand identity. 

5: About, products/services and contact info

A visitor wants to know more about the site they are visiting looks for the about section and the services or products page and the contact info. 

Your role is to create a design aesthetically pleasing that is informative and contains the most important elements one must use in a creative website template with the wide variety of tools – free web design tools available at your disposal. 

6: Web development tools

The web development tools list is rather long, that can’t be covered here. InVision Studio aims to be the only UI tool you’ll ever need. InVision Studio’s (not so) secret power is its rapid prototyping that enables a designer to create complex and imaginative transitions. 

It is easy once you have a picture of what your UI will look like in the final design. You can collaborate with others as well. If that is not enough, you don’t have to create endless artboards for multiple devices, do it once, giving you more time to focus on your design.  

7: Sketch/ Adobe XD

The sketch is another popular web design tool. Sketch’s primary focus is on Vector UI design. Drawing is easy and straightforward to use. It’s the only drawback. It is available only on Mac, which is a glitch if and when you have to share your designs with those not using Mac. Leaving you the only option to convert. 

Adobe XD is one of the best professional web design software from the Adobe Cloud Suites. And this one always comes up with new and beautiful additions every now and then. One such addition is voice prototyping. Andrei Robu, design director at Robu Studio in Barcelona, says “For quick mockups it’s great,”.

Another too in our web designing software list, Marvel, is great for quick prototyping, refining interface and ideation. Affinity Designer from Serif, dubbed as the “Photoshop killer” by designers is another one in our web development tools list. This is one designer tools app that is also available on iPad. Figma, are some other tools.  

8: HTML5 

The best website templates, free or paid, must be built with multipurpose – responsive html5 architecture, and allow the end-user plentiful customization options. The designer must also keep in mind that the web design makes a clear and bold statement.  

9: Divi

Divi is one such creative, responsive website templates free download created with HTML5. You can create any web page you want with the endless customization options included in this versatile and resourceful creative, responsive template.  

10: Jevelin

Jevelin is one creative website template that makes web page creation a breeze with its unlimited customization options. Emily is another template that makes creating responsive, mobile-friendly web pages a walk in the park. 

If you aim to create an animated website, html5 animated website templates that you can be your foundation to your fantastic website. 

WordPress repository is brimming with a wide variety of animated website templates free download, and 3d animation website templates free download that all you have to do is choose one that you are comfortable with and start working.  


Websites can make or break a business. Digital marketing’s success depends on the conversions you get on your web site. Use a creative website template that doesn’t bog down your resources, is fast and reliable. Even the slightest change in loading time or design can mean a big difference in how a user interacts with your website and consequently, your conversion rates. 

Author Bio: Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

About the author


A team of writers and marketers, MicroStartups was founded to inspire the entrepreneurial and business community to give back. We believe in business growth through giving and supporting the local community.

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