Many moons ago, technological innovation created the internet. But it was void and formless until people started to create websites. Everything was good, but the internet took a life of its own and the number of websites grew exponentially.
Gone are the days when a memorable name was enough to drive traffic. The internet evolved and, with it, the guidelines for using it. Thus, the heavens that created the internet opened and shared the ten commandments on how to build your website.
I. “I am Google, thine Internet God, thou shalt not have other search engines before Me”
Google is the top search engine used today, with a 69.03% share on the US Search Market according to a 2018 survey by Jumpshot and SparkToro. That’s why either you stay updated and follow its standard practices or be shunned (or for your website to perform poorly, to say the least).
Google might seem like a rigid God, but it is actually benevolent. The best way to build your own website is for your design and code to strictly adhere to its criteria and algorithms and you shall (eventually) be blessed.
Everyone is a devout follower of Google, some are more ardent than others. Hence, the stiff competition to rank highly on the top search engine. But fear not, Google is considerate, so you must work on your website where it falls short and correct it immediately.
II. “Thou shalt love thine users as thy would love thyself”
When you build your own website from scratch you have to think about the users. What is it about the top websites that attract you and so many other users? What are the things you want to change in other websites?
To love others is to love thyself, and what better way to love thyself than to build your website with easier navigation in mind? Don’t forget, as a devout follower of the Internet God, you should always keep Google in mind.
III. “Remember to prioritise thy website’s responsiveness”
In December of 2018, there are 4.1 billion internet users in the world. Be that as it may, all web traffic to your website is crucial. That said, best build your own website that is optimised for all devices.
Building your website on the desktop is only half of your efforts to honour all devices and platforms. This means you have to tweak your website’s mobile functionality to guarantee that it works well with all types of smartphones, tablets, and any other device that can access your website – for all internet users keep you in business.
IV. “Thou shalt submit to thy golden rule to ‘Keep it Simple’”
People have a short attention span. You are also in constant competition with other devout followers of Google and their websites. That’s why when building a website from scratch or when creating content for it, effectively getting the point across is important. In other words, KISS – Keep It Simple, Stupid.
Remember, simplicity is the key to easy navigation. Any internet user visiting your website is a potential customer, so first impressions are always important. Keep your website simple, your navigation uncomplicated, and your content on-point.
V. “Thou shalt create only good content for thy website”
Even with short attention span, and even shorter patience, your readers can easily discern good content from bad content. Produce shoddy and boring content, even with the finest Search Engine Optimisation (SEO), and you’ll lose your readers – or worse, Google might even shun you to the backwoods of its ranks.
Well-written content is a powerful motivator for people to buy into your brand and ultimately result in sales. Hence, grammatically, factually correct, and updated information on products, service details, and other content is imperative.
VI. “Thou shalt honour and follow the covenants of SEO”
While content is king, it’s SEO that sets the rules. So to be blessed by the benevolent Google, any good devout follower uses SEO and Search Engine Marketing (SEM) for their website.
SEO and SEM should be included when planning on how to build your own website. This is chiefly inclusive of your website’s layout, from content to the placement of your pictures, to make it SEO-friendly.
VII. “Thou shalt not pilfer content from other websites”
Pilfering, stealing, and plagiarising are mortal sins in website-building. In addition, you’re breaking actual laws when you steal content, images, or design elements from other websites. This means you could be subject to criminal prosecution, and that costs money – lots of it!
It’s a deadly sin with grave consequences in the eyes of Google and other search engines. Once they find duplication in your content, you’ll get penalised. In some serious cases, your website might even get blacklisted. Mind you, this is worse than being charged with an expensive lawsuit.
VIII. “Thou shalt compel thy visitors to covet thy products”
To covet your neighbour is a sin. But in the religion of the digital world with the covenants of SEO, to covet what you have is rewarded.
Entice users by providing a web experience that is more than optimal and eye-catching. Research shows that people are highly visual creatures and this reflects with 60% of internet users are influenced by visual content.
But the buck doesn’t stop there. To build your own website free of low-quality content and bad design is the surface level. You must also provide an exceptional user experience that factors in the site load time, correct formatting, and accessibility to all types of internet users.
IX. “Thou shalt share real-time information”
In the covenants of SEO, your website should not be static. You might be blessed by Google then, but standards change over time, and so does the Internet God’s blessings.
To make your customers aware of your website and brand, you can update your content with timely information. This will ultimately result in offers and sales as your brand awareness increases.
X. “Thou shalt not violate thine users’ trust with forced ads”
Simply put, build your own website free of forced ads and autoplay. It’s one of the top complaints of internet users – why do you think pop-up blockers became so popular in the first place?
Your users want control over their experience. Ignore this, and you’ll lose half of them immediately. You can have advertisements on your website, just do it tastefully. In other words, don’t force it down their throats.
Building a website from scratch is not an easy feat to take on alone. If you’re looking for top-notch web developers, Cloud Employee has them.