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6 Best WordPress Themes for Startups

Written by MicroStartups

Looking for a premium-looking WordPress theme for your startup site? Look no further! Stick with us a little longer as we will list our top five choices of WordPress themes for startups. To top it off, we will also give some tips and tricks on what you should pay attention to when looking for a theme.

What to Weigh In When Choosing a WordPress Theme

For a startup, it’s essential to have a website theme that represents your brand appropriately. Additionally, having a professional appearance contributes to your site’s credibility and user experience. For these reasons, you need to take the selection process seriously.

Despite this, you shouldn’t judge a theme by its visual appearance only as there are other essential factors that matter more than a pretty design. As a unit, they all have a big part in making sure that your site is visually appealing and fully functioning.

Here are the factors that you should consider when choosing a website theme:

  • Niche — choose a theme that matches your site’s niche
  • Usability — make sure the design doesn’t obstruct the site’s navigation system or distract visitors from the content
  • Responsiveness — adaptable to any screen size (needs to be mobile-friendly)
  • Appearance — looks good without harming the usability factor
  • Support — has a support team that updates the theme regularly and can assist users during the installation process and troubleshooting
  • Plugins — can integrate with third-party plugins to expand site functionality
  • Browser compatibility — functions on all types of browsers

If you own a WordPress website, you’re in luck as there are tons of free and paid WordPress themes to choose from, including the ones we’re about to show you.

In case you don’t have a site and think about using WordPress to build one, feel free to check out this post as it gives thorough coverage of the platform’s capabilities.

Top 5 WordPress Startup Themes Worth Checking Out

To save you time and give the idea of what a good WordPress theme looks like, here are our five choices of responsive WordPress startup themes that might suit your site:

1. Hestia Pro

Price: $69 – $199 per year

As a multi-purpose responsive WordPress theme, Hestia Pro is ideal for all types of business websites. Bearing a minimalistic one-page design, you’ll have a modern and sleek look where accessing useful information within a page is only a scroll away.

In case you want to personalize the design, Hestia Pro can integrate with popular page builders like Gutenberg, Elementor, and SiteOrigin. For small-scale customization, you can tweak the design easily using the Customizer tool — not a single line of code is needed for this process.

If you manage an ecommerce site, Hestia Pro makes it easier to set up and manage your store with WooCommerce integration. Additionally, the theme is translation-ready via various translation plugins like Weglot and supports right-to-left (RTL) languages.

2. Exponent

Price: $59 (one-time payment per license)

The Exponent business WordPress theme comes with 20 pre-built website concepts to help you get started. Equipped with a fully visual page builder and Colorhub’s extensive color management, you’ll get a hassle-free customization process with stellar results.

Aside from supporting your business with WooCommerce ecommerce tools, Exponent is also GDPR compliant and translatable using WPML and Polylang plugins. These features will improve user experience even further by ensuring data protection and accessibility.

As an additional customization feature, Exponent has extensive typography control with over 1000 choices of Google and Adobe fonts. The controls allow you to build different font schemes for multiple purposes and download them to your server for GDPR compliance.

3. Business Pro

Price: $129.95 (one-time payment)

As a Genesis child theme from the Genesis framework, Business Pro promises a great-performing theme from the get-go. Not only does the framework provide SEO optimization, but Genesis also makes sure your site is cross-browser compatible and mobile-friendly.

The Business Pro ecommerce theme keeps all customization processes simple and easy. With a few simple clicks, you can operate the customizer tool to make the required modifications hassle-free and code-free. As the layouts are built using HTML5, you don’t have to worry about slow loading times.

Similar to two previous themes, Business Pro also includes WooCommerce functionality for ecommerce. Additionally, there’s a call-to-action feature that can help you increase your conversion rate and gives your site a corporate look.

4. Stratus

Price: $59 (one-time payment per license)

Stratus prides itself as a premium app, SaaS, and multi-purpose tech startup WordPress theme. It has a “what you see is what you get” (WYSIWYG) live builder tool with over 40 widgets and 20 pre-built templates. If you’re not a tech-savvy person, you’ll find this tool extremely useful.

Stratus also provides a live theme option customizer with various additional features like sliders, layout options, sidebars, etc. Additionally, the theme supports over 700 Google fonts and 1000 Glyphicons Pro icons to spice up your site.

In addition to WooCommerce integration, Stratus also supports WPML, reCaptcha, MailChimp, AWeber, and Highrise among many other plugins. You can also take advantage of over 25 Bootstrap shortcodes to add additional content and functions into your post.

5. Divi Theme

Price: $89 per year

Divi becomes one of the most popular WordPress themes for a reason. Not only does it have a massive collection of pre-built websites and layouts, but it also has a robust visual page builder with plenty of design and page element customization options to choose from.

Divi’s marketing tools are no less powerful than its customization ones. Aside from supporting WooCommerce integration, Divi also provides email opt-in modules to help you build email marketing lists, a contact form builder, and Monarch’s social sharing system

The best part of Divi’s capabilities is the built-in split testing feature. As having tons of possibilities to tinker with your website can be overwhelming, the split test helps you compare different designs and content to obtain the highest possible conversion rate.

6. Newspaper

Price: $59 (one-time fee)

Newspaper is the best-selling WordPress theme for blogs, news, and magazine websites. With over 60 unique demo designs and a gallery of pre-made layouts for pages and posts, this theme is a great acquisition It comes with tagDiv Composer, an intuitive page builder for the frontend, and includes multiple options you can drag & drop.

Aside from this, Newspaper has a Header Builder that allows you to create individual headers for any page, so there are unlimited possibilities to customize the top of your site.  From an eShop to any site you can think of, Newspaper helps you build an appealing online presence within a few clicks, and also, without any coding knowledge. WooCommerce integrated, SEO optimized, Newspaper is a fast and performant theme.

Newspaper theme is compatible with the WPML plugin and includes a translation panel with over 90 languages included. The theme is also GDPR compliant, ensuring personal data safety on websites built with the tagDiv product.  Furthermore, with Newspaper you can monetize with your website by using AdSense or banner ads.

Spice Up Your Site!

Choosing a WordPress theme is more than just assessing how it looks on your website. A good theme needs to be able to not only enhance the value of your site, content, and the overall brand but also improve user experience and help maintain your site’s performance.

As an open-source CMS, WordPress has plenty of third-party themes to choose from. Here are our five choices of WordPress theme that are suitable for startup sites:

  • Hestia Pro — has a minimalistic one-page design with multiple page builder integrations
  • Exponent — provides extensive typography controls and multilingual plugins
  • Business Pro — supported by the Genesis framework
  • Stratus — equips your site with anti-spam and email marketing plugins
  • Divi Theme — has extensive customization tools and a split testing feature
  • Newspaper — top-selling WordPress theme for magazine websites, blogs, and news sites

The key to starting a startup business is exposure. By investing in a well-designed and robust website theme, you’ll do your business a favor in the long run.

About the author


A team of writers and marketers, MicroStartups was founded to inspire the entrepreneurial and business community to give back. We believe in business growth through giving and supporting the local community.

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