World Rugby’s decision to stage the Rugby World Cup in the United States in 2031 and 2033 could completely change the global perception of the sport.
With a population of over 330 million people and a rapacious sports market, the US is undoubtedly an untapped goldmine for rugby union.
The governing body has projected that both tournaments could generate up to $80 billion in economic benefits over the next 20 years, driven by the US sports market.
Hosting the World Cup in the US will elevate rugby’s standing internationally and create a fertile ground for innovation and entrepreneurship, particularly for start-up businesses.
A massive opportunity to boost rugby’s profile
American football, basketball and baseball have traditionally overshadowed rugby in the US.
However, World Rugby has set out to change this narrative and hosting the World Cup in the US is a pivotal opportunity for their ambitions.
The economic potential is incredible. If rugby captured just one percent of the US sports rights market, it could double the sport’s global economy.
Considering the massive sports consumption and expenditure in the US, this is a crucial opportunity for rights holders, sponsors and broadcasters.
Hosting the sport in American cities would expose it to a massive audience and increase participation and interest at the grassroots level.
The US is already home to over 3,000 rugby clubs and around 800,000 players, and increased exposure will boost the sport’s popularity and development.
Programs such as Anthem Rugby California, a Major League Rugby franchise focused on developing American talent, are already strengthening the game’s appeal among young players.
By creating sturdy foundations, the US can ensure the interest generated by the World Cup translates to long-term participation and success.
Start-ups can seize this opportunity to partner with local rugby clubs and youth programs, fastening their innovations into the fabric of American rugby.
Staging the World Cup in the US could completely transform the sport. It can unlock new revenue streams, inspire the next generation of fans and create a platform for growth and innovation.
Innovation at the Intersection of Rugby & Technology
The Rugby World Cup is a golden opportunity for start-ups focusing on sports technology and innovation.
The US is a prime market for sports betting, which has exploded in recent years as fans look for new ways to enhance their viewing experience.
The impact would also be felt in established rugby jurisdictions such as New Zealand, where fans clamour to wager on the sport whenever the All Blacks play.
This opens the door for start-ups to capitalise by developing products specifically tailored for the Rugby World Cup.
For example, a fledgling betting agency could leverage the tournament by developing platforms which cater specifically to rugby fans in New Zealand.
Operators could develop real-time wagering apps, fantasy league platforms and augmented reality experiences that bring fans closer to the action.
Live streaming services will also benefit from the World Cup being played in the US, particularly in the established rugby nations.
While New Zealand would be backed by thousands of fans in the US during the World Cup, many more be unable to travel across the world.
Start-ups that offer cutting-edge streaming technology can cater to rugby fans by delivering high-definition broadcasts, multi-angle views, in-depth analysis and immersive betting tools.
Firms specialising in developing engagement tools – such as virtual reality experiences, interactive apps and social media integrations – can help enhance the connection to the sport.
These platforms might also offer other exciting features like virtual stadium tours, behind-the-scenes content and real-time interaction with players, creating a worthwhile experience for the fans.
Businesses offering data analytics and performance tracking solutions for teams and players could find a growing market as rugby’s profile rises.
They can help teams optimise performance and provide fans with deeper insights into the game, improving the game and the way it is consumed.
The increased visibility of rugby will lead to a surge in demand for rugby merchandise and e-Commerce platforms specialising in rugby gear can capitalise on this growing interest.
Start-ups can also explore selling personalised apparel and limited-edition collectables as part of their merchandising strategy.