So you have a startup business and are looking for ways to succeed. You are in the right place, as Kitcast digital signage can give you a variety of ways to create a relationship and memorable experience for your customers, helping build your business. In today’s technology driven world, many industries are finding that transitioning from traditional paper signs to digital signs are having a major impact on their success. With that in mind, here’s how you can make it work for your startup business.
They are Easy to Edit and Update
Digital signs are simple to use and offer you the opportunity to update and change the content, as needed. That means if you change the date for a sale or event, you have a new product to showcase, or you want to communicate anything to your customers, it’s as simple as updating the content, without having to start over.
They are Appealing and Engaging
Customers are more likely to interact with digital signs than paper ones. When you use eye-catching graphics, images and videos, you can draw their attention to the signs, creating a more memorable experience. In fact, statistics show that customers who look at a digital sign are 83 percent more likely to recall what they’ve seen, according to many sources, including this blog.
They are Cost Effective
After the one-time investment of purchasing the digital signs, you can expect to see them saving you loads of money, which is vital as a startup business. The signs will save you money on printing and creating paper signs, flyers and promotions. Not only does that mean lower costs on materials, but also on labor.
They Can Connect to Your Social Media
As a new business, you probably know that your social media posts and feeds are pretty important to driving customers to your brand and business. Your digital signs allow you to connect with your audience by showcasing your social media feeds. Not only can they interact directly with those platforms, but you can share updates and exciting news with them in real time.
They Allow You to Add Sound
Unlike paper signs, you can add sound to your digital displays, making them more engaging and memorable as you build your startup business’s customer base. You can use music to make a shopping experience more positive and you can customize it based on seasons and holidays. This sound is a simple tool but will go a long way toward setting you apart from your competition.
They Improve the Overall Customer Experience
When you are launching a business and it’s still in its startup era, you want to do everything you can to make your new brand memorable and positive so that you can turn potential clients into return customers. Digital signage can help you improve the customer experience to help you meet this goal in several ways. Retail businesses can display products and promote certain items, restaurants can expedite the ordering process and hospitals can direct patients to the right place for treatment. When you make customers feel good, they are more likely to come back for more.
They are Versatile
Another reason why your startup needs digital signs is that they can be used in a wide variety of ways. In addition to promoting specials, announcing events, offering wayfinding services and displaying social media feeds, they can also be used in emergencies, including weather and other situations. This versatility works to create a business that your customers can rely on, which in turn enhances trust and increases your revenue at the same time.
Now is the perfect time to incorporate digital signs into your new business. You’ll love what they can do for your bottom line and your customers will love the positive experience they offer.