Personalised wristbands are a great marketing tool for improving brand visibility, increasing customer engagement, and making a good impression.
Whether you want to promote an event, project a new product, or run a loyalty campaign, personalised wristbands are a handy, affordable, and effective solution. Here are creative ways to use them in your marketing strategy.
1. Event Access and Crowd Control
Events always have a crowd, and what better way to control it than to use a personalised wristband as a ticket? Easily identify your key ticket persons with a special wristband designed exclusively for them. Coupled with your brand’s colours or event dates, they quickly become a memorable memento that attendees can keep after the event has ended.
2. Exclusive VIP Experiences
For special events or luxury product launches, wristbands can be used as a VIP badge that signals top-tier treatment. When you give these wristbands to influencers, partners, or loyal customers, they’re likely to continue providing good service to your brand and remember their top-tier experience long after the event.
3. Rewarding Customer Loyalty
Wristbands are a creative way to reward your loyal customers. Offer a wristband as part of your loyalty campaign, where repeat purchases or additional points can earn them a limited edition wristband. They carry the positive experience with them and will start a conversation that may lead to a new client every time they wear it.
4. Promoting a Cause
Promote a charitable campaign with personalised wristbands. Take a branded version to an event, pop-up, or trade show and offer it to visitors. For every wristband taken, explain how much you will donate to this particular campaign. These work great for local charities looking to get extra help and to build strong customer connections for your business.
5. Product Launch Giveaways
Wristbands are an awesome product giveaway to make your new product more visible. You can hand these wristbands out to anyone who walks into the event, or promote an exclusive online version that customers can see and engage with. That way, you give something out for free and present a memento that customers may add to their collection.
6. Seasonal Campaigns and Promotions
Custom wristbands are great for promoting seasonal campaigns or sales. Design wristbands that match the season, like red and green wristbands for the holidays or bright and fun colours for a summer promotion. Hand them out as an add-on with a purchase or giveaway at special events to encourage customer involvement and interaction with your brand.
7. Social Media Contests and Giveaways
Run a social media contest and give custom wristbands as a prize. Encourage followers to enter to win special gifts and wristbands that feature your logo, product, or campaign message, and get more traffic on your social media pages. This way, you will increase brand awareness and build a community around your business.
8. Event Swag Bags
Put custom wristbands in events and conference swag bags. This provides a tangible experience that adds value to the conference or event and gives attendees something they can take home and remember you by. They will also wear these wristbands, giving you more exposure wherever they go.
9. Customer Appreciation and Referral Programs
Give away custom wristbands as a “gift” with every purchase to reward your most loyal customers and brand advocates. When they refer their friends to purchase your product, use a custom wristband as a “thank you” gift. This will make them feel like part of your business family and encourage them to return.