If you’ve just started trying to monetize your travel photography, or are looking to set up a travel photography business, you might be wondering how best to market it.
Travel photography is awesome and so much fun, but it’s hard work too (all those hours editing…). Sometimes you’ll end up making money easily through luck or referrals, but without setting up a proper marketing plan for your photography biz, you’re missing a trick . Think of all the potential clients that aren’t seeing your work — just because you’re ignoring the marketing side of things…
Here are six tips for marketing your travel photography biz that will help you get your name out there!
As a travel photographer, you’d be crazy to ignore the power of social media platforms. Social media marketing is an easy, fun way to get your biz noticed.
Start by creating visually strong and creative social profiles on all the major channels you can think of. Of course it’s best practice to really only focus on one or two social media platforms at a time, but creating social profiles takes a matter of moments and is good for both organic search and credibility. (Instagram, Pinterest, and Facebook are great ones to start with, but don’t forget about niche photography and design social sites like StumbleUpon, Flickr, and Behance).
Ecommerce strategies for building a following on Instagram can also be leveraged by travel photographers. For example, the emphasis on niche content means you can be sure to attract more relevant clients, and competitions and giveaways work for content creators too.
A strong and recognizable brand on social media will help you create long-lasting relationships with clients, partners, brands, and influencers, so spend time writing a good bio and selecting your best images for cover photos and featured images.
Launch your travel photography website
If you don’t have a website at the moment and you’re just relying on Instagram or Flickr to showcase your work, then pick an easy website builder and get started! There are plenty of drag-and-drop models that are simple yet effective for photographers.
You can also set up an online store to leverage ecommerce capabilities. Using a store builder means you are easily able to run and maintain an ecommerce business from anywhere in the world. You can do it all (from managing orders to stock taking) from an app on your phone, so you can carry on doing what you love: traveling the world, taking photos, and making money selling them without even needing to go home.
Having a website specifically for your photography will allow you to showcase your work, but also means that prospects have somewhere to go to find out more about you and your business when they see a photo they like on Insta. Plus it gives them an option to purchase if they really love your work.
Blog about your amazing experiences
Next up — start blogging about your business! Your job is incredible, and takes you to all sorts of exotic, vibrant places. So write about your adventures and accompany your photos with stories to make them come alive — people will want to read them.
Try and write regularly, even if you’re away. It doesn’t have to be super long — maybe just the lowdown on your current location or a description of your day, accompanied by some fun snaps. This keeps your blog content fresh and interesting, and keeps your audience coming back for more.
Engage with your followers
Responding to comments and questions on your images will help you to increase engagement and start to build up a rapport with your audience.
It makes you seem more open and friendly — while people will appreciate your photos and talent on their own, it’s good to show them the person behind the lens. This is when you stop being a travel photography business to them and become a person. This is what people are interested in: having an emotional, human connection with you.
Don’t neglect email marketing
You’ve reeled your audience in with your social posts, now you need to nurture these relationships and convert leads into sales.
Building an email list of interested, potential customers is your next step. You can collect email addresses via your website, and send out newsletters keeping your readers updated on your blog posts and trips away. They’re much more likely to click on discount or offer emails and buy prints if you’ve spent time talking to them first.
Always include your own photos in marketing efforts
Adding an image to your Facebook post or tweet increases your engagement, and click-through rates. So it makes sense to include one, and it makes sense to include your own.
Why use a stock image when you can reel your audience in with a stunning photograph of your own? It’s a great opportunity to showcase your work and give your followers a sneak-peak into the wonderful work of travel photography.
Follow our marketing tips when it comes to your travel photography biz and you won’t go wrong.