Every entrepreneur wants their business to succeed and flourish within the shortest time possible.
While this is significantly possible with any business, success doesn’t always come easily. You will need to put on the hard work, and implement the best marketing strategies to not only attract new customers but also to retain them.
A few decades ago, people were only focusing on offline marketing but in today’s digital world, online marketing has gained so much popularity.
However, this does not mean that you should choose one strategy over the other.
The best way to be fully exposed to a big audience is by combining both online and offline marketing strategies.
If you are there wondering how these two ways can work together to expand your clientele base, here are some tips for you.
1. Understand your target audience
How will you approach a potential customer if you do not know them? This is the first question you need to ask yourself because the people you will sell your product to are different in so many ways.
For instance, it is easier to attract the millennial generation on social media platforms than it is for older adults.
In this case, whatever strategy you decide to use during a specific period, make sure it will help you get the right target audience.
If you’re unsure about the places where your products may be more marketable, you can try to carry out a short survey in your area. Ask peoples around about their shopping routine and how they come up with their purchasing decision at the end of the day.
Once you understand your target audience, you will know where to find them and most probably convince them to buy from you.
2. Improve your customer service tactics
Whether your target audience is offline, online, or both, your customer service needs to be top-notch to convert and retain the people you’re targetting.
Apart from providing quality products and services, you must learn how to impress your customers.
For instance, if you do not respond to customers’ emails, comments or messages on online platforms, they will not be interested in taking or reading your pamphlets out there. Likewise, if your employees tend to be rude towards customers, why would they be interested in following or liking your posts on social media?
It is high time you focus on building a good reputation in all directions.
Once your audience is impressed by how you attend to them, they will not hesitate to order online or visit your nearest outlet.
3. Integrate your offline and online marketing campaigns
Whenever you are conducting an offline marketing campaign, make sure you include an online call to action.
This integration is two-way, because you can also get people to know about your offline promotions through social media posts.
For instance, if you plan to attend a trade show whereby you will be one of the speakers, you can encourage your online audience to attend, listen, and learn more about your products. Likewise, it is during such events or when sharing business cards, brochures, TV ads, or giving coupons that you tell people about your social media handles.
All these efforts will help to generate more customers from all corners of the competitive market.
4. Take advantage of giveaways
For you to gain new customers, it is essential to provide incentives whenever possible, and this possible with both offline and online marketing.
Most giveaways come in the form of competition and that is precisely what you should do.
For instance, you can put a post on social media and tell people to comment with their email or answer a question to win something. You can also encourage them to share the post to win a gift.
This means that you are exposing your products or services to people who are not even following you.
A person who gets impressed through these posts will either come to your outlet to know more about you or to buy from you as long as you give them excellent customer service.
People love free things and you don’t know how much information you will get as long as you promise something free at the end of the day.
If you get a telephone number or an email, it will become easier to reach out to more people using both online and offline strategies.
5. Provide accurate and quality information
The content you present to your target audience will determine how easily you will impress and convince potential customers to buy from you and become loyal.
For instance, you cannot tell people a lie through brochures or TV ads and then expect them to follow you on social media for you to tell them more lies.
If you are going to win their hearts through the information you give to them, the content must be accurate, detailed, relevant, and up to date. Nobody will attend your events if all you do on social media is misled people into buying your products.
When the content is right and accurate, it will be effortless to attract the right people.
Again, when someone questions any of the data you give, be ready to provide a positive response and speak in a professional tone. You would rather give less information than give so much and end up ruining your reputation.
Every business owner knows the importance of their target audience – it’s the people who are going to buy your goods and/or services.
However, the big question is – what strategies are you going to broaden out your target audience and attract then retain new customers?
I’ve given you five great tips that answer this question – I suggest you try them all as soon as possible.