Since the introduction of social media, various industries have spent millions in research trying to find the best ways to capitalise from it. From ordering fast food to buying new clothes online, social media has changed the way consumers now receive and consume information.
This phenomenon wasn’t lost on the recruitment industry. Social media and social media tools have revolutionised the way we qualify and approach candidates in the recruitment process. As social media continues to evolve we decided to create a piece on the impacts of social media and how recruiters can use it to match the right candidate with the right company.
There are many benefits to using social media for recruiting. We’ve listed some of the key benefits below.
High speed, low price
For the most part social media is completely free to use which could save you money on recruitment costs. It costs nothing to register and get your social media pages up and running. If you’re a well-known brand or company, you may start to gain followers. If you’re not, consider connecting and engaging with your audience on social media. It’s worth mentioning that also there’s no initial costs to joining social platforms, there are some paid options available to businesses. Sites like facebook, twitter and Instagram offer sponsored advertisement packages so businesses can be sure that their message is being seen by the right people.
Social media helps to provide great insight into the professional and personal characteristics of candidates. Checking social media before an interview provides you with an overview of the lives of the candidate as well as a glimpse into their life to see if they’d fit in with the company culture.
One of the more popular benefits of social media to the recruiting industry in live recruiting. All recruiters have to do is find and qualify the potential candidates and then send them an initial message on platforms like LinkedIn. This eliminates the need to travel long distances for appointments.
For the younger generation, using social media as a recruitment and communications tool builds trust. Contacting a candidate from your personal account puts you on an equal footing as they’re also able to look into who you are and what you do.
Ease of use
While there are numerous benefits to using social media for recruitment purposes we’re going to end on this note. Social media is convenient and easy to use. You can do it from anywhere in the world as long as you have an internet connection and a mobile phone.
There’s an ever-growing list of tips to make social media work for you. We’ve listed some of the more popular tips to get you on your way to recruiting with social media.
This is a great way to help relevant people find and share your content or job listings. By using hashtags, you’re able to broaden your potential audience by allowing people you’re not following to find relevant information that interests them.
Timing is everything
Social media users span all around the world. The time that you post to social media has a massive impact on your reach and engagement. Tools like Buffer and Sprout Social allow you to schedule social media post up to week in advance. They also recommend ultimate posting times depending on the location and audience you’re trying to reach.
The internet (social media especially) is populated with a variety of content, uploading custom content and images helps you stand out from the crowd. Did you know that adding images to your content on Linkedin makes your company page 14x more likely to be viewed? Because people are visual in nature they’re more likely to click on your content if it has an eye-catching image.
You most vocal supporters are more than likely going to be your existing employees. Encourage them to talk about your brand and company culture online. It might also be a good idea to create a social media policy. This because, while social media can be a good thing, if done excessively it’s bound to affect productivity around the office.
While there any many benefits to using social media in your recruitment process, it’s also important to point out that content management also plays an important role. It’s one thing to appear on social media platforms but if the content you’re sharing with your audience isn’t relevant they’re not likely to engage with you.