Customer relationship management software can improve a startup from its beginning with the ability to organise administration, connect teams and get a better understanding of users needs.
It is common to think that CRM software is reserved only for bigger companies who have a lot of customers, but there are some interesting CRM solutions for small businesses and startups which can be customised to fit every need, and some of them are even free.
However, the price shouldn’t be the only thing we need to take into consideration when choosing a CRM for a startup. There are some other features which are essential for your business, and we will explore them in this article.
What is CRM software?
Before we begin to explain features, it is important to understand why CRM software can be beneficial to any startup. We have to mention that the ROI for CRM software is 45% for every dollar invested.
The reason for such a high ROI is probably the fact that CRM gives you a history of interactions with your clients. This makes it easier to continue the conversation, understand questions better, and enhance the aspect of personalisation.
With CRM you are getting demographical data, names, and you can see previous buying activity of your client. This allows every business to craft personalised messages and create offers that are custom made for that user. Basically, you are creating better relationships with your customers, which is ultimately resulting in gaining returning customers whose word of mouth is the best kind of marketing.
Check features that will get you more customers
Customer experience is the focal point in every business strategy today. Especially for startups which are quite fragile businesses.
At the beginning of your startup journey, a reliable CRM system should be able to show you what your customers think, wish and expect from you. That is why it is important to explore what you will be able to see with your new CRM. Find out what kind of information you will receive about customers, and see what fits your needs best.
It is important to point out that some CRM solutions have quite customisable features, so you can change them in collaboration with the help of customer service of your preferred CRM company.
Simplified and easy to use CRM is the best
It is expected that your company or ecommerce site will grow from startup to a full circle business, which means that your IT requirements will grow as well. Our suggestion is to find a CRM that is easy to use, and which has a simple software solution. The main reason for this is the fact that you will not have to spend time explaining everything to newcomers, and everyone in your company will go onboard much faster.
Also, if the user experience of your new CRM is not based around simplicity, there are big chances that your employees will try to avoid using it, which can cause significant loss and disorganisation.
Sometimes we must avoid that at the very beginning of our business journey and just go with the simple CRM that doesn’t look intimidating but gets the work done.
Find a CRM that can grow with you
Besides having a simple and easy to use software, you also need a software that can grow with your company. This means that if you decide to go with one of the free CRM software on the market, you should explore the prices for bigger teams.
If the CRM is not scalable then you should move on and stick to the ones that can be used both for small and large scale businesses. This is quite important because people tend to be quite negative when they need to switch to another program after a certain amount of time.
Opt for a cloud CRM
Security of your data is one of the ultimate priorities nowadays, and cloud CRM solutions are definitely the way to go if you need heightened security. This way you are not only saving your data in case of a power outage, or system crash.
With cloud CRM you will also get automatic updates, flexibility and you will get the opportunity to integrate with other apps. Cloud CRM will also create space for remote workers to join your project because it allows access to the latest information wherever your team is.
There are a lot of CRM software solutions on the market today, and it is such great news, that some of them are simple to use, and you don’t have to spend a lot of money in order to use them. There is no doubt in the benefits of CRM, but those benefits can be visible if you truly use all of its advantages.
Our main advice is to look for a CRM that ticks all the boxes in the long run, and we think that it is quite possible if we consider the number of available solutions on the market.