Business Startup

5 Mistakes To Avoid In Your Business Plan

Team members sitting around a table developing a business plan.
Written by MicroStartups

Crafting a business plan requires meticulous planning, but there are also mistakes you should be aware of when preparing to put together your business plan. 

In order to avoid mistakes, we’ve put together five of the main mistakes to avoid – whether this is your first go at a business plan or even if you’ve already done one before. 

1. Skip the market research 

Market research can be a long process and requires a lot of work on the entrepreneur’s part to collect the relevant information. Many entrepreneurs think that it’s best to avoid it completely and instead get a rough idea of what the market is like to start their business. 

Don’t make that first mistake. Don’t skip the market research! Not only will this important step allow you to have a better understanding of the sector you’re setting foot in, but it will also give you the necessary tools to compare your project to competitors and make sure you’re following the right path. 

Detailed market research will be an essential part of your business plan. It will add credibility to your project when you’ll be presenting it to the bank or to potential investors. 

2. Guess the cost of your overheads 

You are probably aware that overheads are the main costs when it comes to setting up a new business, mainly because they will allow it to operate on a daily basis. It’s easy to think you can roughly estimate the cost of your overheads. 

This is where you should not rely on your personal knowledge, and make sure you have precise information by asking potential suppliers for quotes.

These quotes will be included in your business plan to convince potential investors that you have thoroughly researched your project and that the risks of not having enough cash flow to support your overheads will be limited.  

3. Make an unrealistic forecast 

It is only natural to have doubts when putting together your financial forecast or any part of your business plan, especially considering that you will never know for sure how much your business will earn until it has actually launched. 

You should, however, resist the temptation of putting together unrealistic estimations which could be abnormally high. 

If you’re unsure, it’s better to lower your expectations. Of course, making the relevant calculations beforehand will help, and that’s why it matters. Putting together a financial forecast in your business plan should be as accurate as possible, by taking into account different factors, including your capacity and your market research results. 

4. Overlook the professional aspect of your document 

If you’re more interested in the business side than the writing side, it is possible that you will neglect how thorough you need to be when putting together your business plan.

Writing a business plan doesn’t mean having a simple layout of your objectives, but on the contrary, to have a clear and detailed outline of your goal and objectives, making sure every aspect of the business has been highlighted. 

Many people advise organising your business plan between sections and subsections, supporting your claims with documents such as maps, quotes and photos. You should also make sure your business plan does not have any grammatical or spelling errors. 

Having a professional-looking document means your business plan will be investor-ready for when you present your project. 

5. Neglect the importance of having the right tool 

When setting up to open a new business, writing a business plan is not everyone’s priority, but it should be, considering that the business plan will be the key for you to get funding. 

You might think that writing a business plan is not a serious matter, but on the contrary, it is important for you to be able to follow all the necessary steps.

Between number crunching, writing and market research, it is essential to present a professional document. You might have not done it before, or are not sure on how to proceed, which is why you should think about investing in the right tool to help in the process. 

Using an online business plan tool could solve the problem by formatting your business plan, along with guiding you through the writing with instructions and examples for each part of the plan. 

We hope this has been helpful in order to understand which mistakes to avoid when putting together your business plan. 

Author bio: This blog post has been written by The Business Plan Shop, an online business plan software that you can trial for free. 

About the author


A team of writers and marketers, MicroStartups was founded to inspire the entrepreneurial and business community to give back. We believe in business growth through giving and supporting the local community.

Leave a Comment

Fatal error: Uncaught wfWAFStorageFileException: Unable to verify temporary file contents for atomic writing. in /srv/users/serverpilot/apps/microstartups/public/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/storage/file.php:52 Stack trace: #0 /srv/users/serverpilot/apps/microstartups/public/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/storage/file.php(659): wfWAFStorageFile::atomicFilePutContents('/srv/users/serv...', '<?php exit('Acc...') #1 [internal function]: wfWAFStorageFile->saveConfig('livewaf') #2 {main} thrown in /srv/users/serverpilot/apps/microstartups/public/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/storage/file.php on line 52