Do you have as much time as you’d like to market your presentation? No, me neither. Luckily, there are some great hacks to help you market your presentation in ways that are truly time-effective.
By repurposing your existing content, targeting the right people, and getting access to an industry leader’s audience, you can tell people about your presentation quickly and efficiently.
Maximize your existing content by turning your PowerPoints into a LinkedIn SlideShare
PowerPoints are essential to your presentation – they’re a way of breaking up your verbal messages, presenting complex information, and giving your audience a reference to take home with them. PowerPoints are also a very time-efficient way of marketing your presentations, both before and after the event. How? By converting them into LinkedIn SlideShares.
You already have the content, and publishing it to LinkedIn’s platform gives you ongoing access to over 70 million unique visitors. To correctly publish your slide, you need to add the right hashtags when uploading your files. Use industry ones that you want to rank for – this means your presentation will feature higher in the results for topics that you care about.
LinkedIn SlideShare is a hosting platform aimed at professionals and designed for uploading slides, presentations, webinars, and more. It’s extremely easy to convert your PowerPoints into LinkedIn slides: all you need to do is drag and drop your files into the SlideShare upload page:
One thing you must be aware of with SlideShare is that it doesn’t work for Mac users – it won’t accept files in Keynote format. So if you’re a Mac user you’ll need to convert your presentations into a Microsoft PowerPoint.
Target the right people at the right time with PPC ads that deliver results
Marketing is pretty simple, really. To get the attention you want, all you need to do is put the right information in front of the right people, at the right time, and then convert that interest into whatever your bottom line is – such as getting them to attend your presentation.
The problem is it’s really difficult to do the simple things well, unless you’re The Beatles of marketing, or get by with a little help from a friendly platform that finds the right targets – PPC.
PPC stands for pay-per-click. It’s a marketing strategy that works by paying search engines for a high-ranking in their SERPs, with a fee taken every time someone clicks the ad. What makes PPC a time-effective way of marketing your presentation? I’ll explain below.
You can target your ads by demographics, keywords, intent, and more, letting you target specific people at the times they’re most likely to convert. Another important benefit of PPC ads is that they give you a measurable ROI, so you can see how your investment in them is working – though, and this is key, you don’t pay anything until someone clicks on your ad.
What does this all mean? That there’s no time wasted with PPC. You immediately feature at the top of the right searches and put your presentation in front of the right people.
As you’d expect, Google Ads is the big player in PPC, with the platform giving you access to 108 billion searches every month. However, to make the max of your marketing time, you shouldn’t ignore Bing Ads, as this gives you access to another 5.4 billion monthly searches.
Reach out to a new audience by recording a podcast with an influencer from your niche
Podcasts are among the most popular way to consume content. Podcasts can be listened to on the way to work, can be short and sharp or long and detailed – they fit into the listener’s life – and can be created quickly and simply, making them a great way of marketing your presentation. By bringing an influencer from your niche in to talk about the topic of your presentation, you get to access their audience and plug your presentation organically.
Recording a podcast with an influencer gives you access to an engaged audience, one that’s more likely to complete any actions recommended by the influencer – such as paying for your presentation. You just need a few pieces of equipment, software, and hardware to record your podcast, with a microphone, audio interface, audio editing software, and computer the only essentials.
While you market the podcast across your own social channels, the real time-saving benefit comes from the influencers outlets – once they post your podcast to their socials, your presentation will be marketed organically.
It’s essential that you get the right influencer to join your podcast. Influencers come in two categories – micro and macro. Micro-influencers have 10,000-100,000 followers, while macro-influencers (like Bella Hadid) can have millions of followers.
Micro-influencers often have more engaged audiences than macro-influencers and are cheaper. Once you’ve decided which type of influencer is best for recording your podcast with, I recommend reaching out to them directly or using an influencer marketing platform if you want to save time.
While influencer marketing is a modern way of marketing, people have been successfully using influential figures to promote their products for centuries. The first example of influencer marketing was when Robert Wedgewood used the Royal Family to endorse his Wedgewood China, all the way back in 1760!
By repurposing your existing content, targeting the correct people, and accessing an influencer’s audience, you can let people know about your presentation in a time-efficient way. This lets you focus on the thing that really matters – nailing your presentation! For more news and views, don’t forget to bookmark Micro Startups for the latest posts when they’re hot off the press.