Business Startup Writing

3 Ways To Earn Money Online: Content Producer Guide

Written by MicroStartups

There are plenty of ways for people to make money online. The internet has made it possible for almost anyone to earn a living through a myriad of online businesses.

And this is especially true for content producers. If you’re able and willing to create content in some form, there are several ways that you can earn money online. Read on to discover three ways that content creators can start an online hustle, and find some inspiration for your own enterprise too.

Get paid to sing a brand’s praises with sponsored blogs

If you already have a successful blog that regularly garners lots of traffic and organic visits, then an easy way to monetize it is through sponsored blogs.

These work in the same way as any other form of sponsorship: a brand pays you to write about, discuss, and sometimes link to their product on your blog. You maintain creative control of the content while helping out a brand — simple.

If you want to get started with sponsored blogs, you should first have a decent size of regular traffic. Beyond that, pull together a media kit that outlines your traffic data, blog niche information, readership demographics, social follower count, and so on.

Once you’ve got this, you can either approach brands directly or join a blog marketing network like CLEVER. These sites connect you with opportunities for sponsored posts, saving you time and effort in the long run.

Bear in mind that, depending on your location, there are certain legal requirements you have to follow with a sponsored post. Many countries require bloggers to make it clear that a blog is sponsored. This is usually done with a prefix in the title or as a disclaimer at the beginning and/or end of the blog.

Use your content to sell products

One of the most simple ways to earn money online through content is through ecommerce.

Content and ecommerce go hand-in-hand. The best blogs are interesting, intelligent, and occupy a specific niche that audiences love. This creates the perfect platform to sell products that relate to this niche.

For instance, let’s say you run a beauty blog for women with sensitive skin. Rather than just giving beauty tips, you could start selling makeup products designed especially for this specific audience.

The secret to getting this right is finding the kind of products that your audience will love. If you know your audience, then this will be easy. But it’s worth conducting some consumer research just in case to back up your choices. Send out surveys to find out what kind of things your customers want — and then deliver it.

It’s also worth choosing an ecommerce platform that provides a seamless blog-store experience. Shopify and WooCommerce are popular choices for content producers because they both have built-in blogs that are user- and SEO-friendly. Using these content management systems makes it easy to upload a new post and fine-tune it for better visibility in the SERPs.

This is especially important — your blog is how your prospective customers will find your products, so it’s crucial that it’s optimized for search engines for maximum visibility.

Review products people love — and get paid for it

Affiliate reviews are a popular way of earning money online for content creators.

In broad strokes, the premise is simple: you write a review of a product which links off to its page on a retailer’s website. For every customer that clicks through from your review and makes a purchase, the retailer gives you a portion of the sale.

Many online retailers have a dedicated affiliate scheme for people to sign up to. Otherwise, you can find a list of the best affiliate schemes online.

Of course, it isn’t always this simple. The profits are generally negligible, and affiliate reviews are a competitive niche, so you need to work hard to get yours seen.

The key to making money from affiliate reviews is two-fold. Firstly, you should find a profitable niche of high-value items (such as white goods or big-ticket electronic items) which pay more due to their higher prices. Secondly, you need to optimize your content for search engines to get it seen. Targeting the right keywords will get your reviews seen before your competitors.

This handy guide from SmartBlogger is a good starting point for earning money with affiliate reviews.

There is no shortage of ways for you to make money online. As a content creator, there are lots of options open to you for your own digital hustle. Take some inspiration from the examples above and start earning money today by creating great content that gets you paid.

About the author


A team of writers and marketers, MicroStartups was founded to inspire the entrepreneurial and business community to give back. We believe in business growth through giving and supporting the local community.

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