New businesses sometimes struggle to be discovered by their target audience, especially when the market has tons of others that are similar.
You might be asking, “How can my business stand out among the competition?”
One of the best ways when starting an online business to rise above the competition is to take advantage of digital marketing tactics. Staying ahead of the trends as a new company can help you to stand out and grow your audience.
Digital marketing can be a bit overwhelming for small business owners. Yet, once you get the hang of it, you will be a master in no time.
Be sure to keep reading for our guide to six proven digital marketing tactics for new businesses.
1. Create a responsive website
Having a website that helps to draw in clients and gain you more leads can be a major part of your digital marketing strategy.
We’re not all web designers or developers, so investing in someone that can design one for you is worth every penny.
You’ll want your website to be a smooth experience for each potential customer that visits it, so you will need to make sure that it has a few components essential for a website.
A business website should have proper navigation, a user-friendly interface, and an overall general flow is essential. A website developer can do this for you, so you won’t have to worry.
2. Email marketing
Any online digital marketing course is going to tell you that email marketing is still alive and well. Email marketing doesn’t mean sending out an email to a few people every so often.
For new businesses, your email marketing strategy needs to be specific and targeted to each client. You’ll need to first figure out the best way for you to build an email list.
Will your clients want a discount code, or would they prefer a free ebook? You can also give your clients video training, host a contest, or ask them to sign up.
When you send out an email campaign, you will want to make sure that the content is engaging. No one wants to read a boring email that feels like spam. Most of the time these kinds of emails get sent right to the trash.
3. Use video as much as possible
Video marketing is another one of the digital marketing tools that new businesses need to use as much as possible.
Did you know that six out of ten people prefer watching online video platforms compared to live television? Meaning that people are grabbing their phones to get entertainment much more frequently than sitting in front of the television.
With this knowledge, you should be making tons of video content for people to consume. Not all video content needs to be an ad for your products or services. Rather, most of your content should be to entertain your target audience and make them attracted to your brand.
Making video content that goes behind the scenes of your company is a great way to get people interested in what you do.
4. Search engine optimisation (SEO)
Search engine optimisation, or SEO, is a beast that new businesses need to learn how to tackle pretty quickly. Search engine marketing means making your business’s website show in the search results.
A digital marketing specialist can help with your SEO and will guide you in creating a blog for your website. A business blog can help you organically generate more clients and traffic to your page.
Blogging and SEO go hand in hand because you will want each post that you create to be optimised for the search engines. If you’re trying to learn SEO, then you will want to look up keyword research, link building, the Google algorithm, and so much more to get started.
Social media is an awesome way for you to advertise your products or services, but have you ever thought about working with a social media influencer? An influencer can help you to expand your reach and market your products and services to a whole new audience on social media.
Finding the perfect social media influencer to work with you is the difficult part especially as a new business, but there are influencer marketing platforms that can help with this task.. You’re going to want to find someone that has a decent following and is willing to take a chance on you and your products.
You also want to find an influencer that aligns with your brand and your brand’s values. Working with an influencer that’s involved in scandals or doesn’t fit with your products could be detrimental for your company.
Once you’ve found the perfect influencer and they’re ready to work with you, then you’ll discuss payment, and a means to post.
Sometimes they will make a full post about your products or even feature you in a video. For the payment, they could require you to pay them, or they may take a commission of the sales as long as their following buys from you with a specific code or link.
6. Local search marketing
How many times have you searched on your smartphone before making a purchase or going to a local place? Those search results all depend on local search marketing.
Focusing on your local search marketing is a unique way to draw in customers who are in your area.
One of the top places that you will want to show up is on Google Maps. The way to do this is to go through Google My Business. Be sure to create a profile and fill in all your information so that you can show up in your local area.
There are several ways for your business to stand out among the competition, especially when you use these digital marketing tactics. Even new businesses can rise above their competitors and score some brand new clients using this approach.
Jimmy Rodriguez is the COO and co-founder of 3dcart, an ecommerce software to build SEO-friendly online stores. He’s dedicated to helping internet retailers succeed online by developing digital marketing strategies and optimised shopping experiences that drive conversions and improve business performance.