Startup Tech

Why Customized Software Is A Great Way For Startups To Save Cash And Scale-Up Quickly

Customized Software
Written by MicroStartups

With so many startups emerging in the new world on a daily basis, it has become a highly competitive market – business owners are doing everything in their power to set their brand apart from the others while delivering quality products.

This can often be an intensive task that can take a huge toll on your budget and push you towards failure. Many startups decide to cut corners in order to avoid this from happening, but cutting corners in return hurts their brand.

The quality of their product dwindles, delivery times are increased and due to the growing industry, manufacturing costs would also reach a high point.

There is a fast and efficient way to circumvent all of this heavy spending without harming the quality of your product, and that is customized software solutions.

Customized software solutions will not only help you save money, but they will also enable you to scale up your business much more quickly and efficiently.

Let us take a deeper look at customized software solutions.

What are customized software solutions?

Customized software solutions are handcrafted tailor-made business software that is specific to you and your company’s needs and requirements.

There are specific companies in the market that specialize in this area which gives you the ability to outsource this job rather than hiring a development team yourself.

These companies will help take care of all your custom needs while ensuring regular maintenance of your system. They will also provide you with after-sales support and the ability to add more custom features in the future.

Customized software solutions are a great way of reducing workload from your current employees, automating mundane daily tasks and making your workspace more efficient.

This will help you save money in the long run and even eliminate the need for some employees.

4 key benefits of a customized software solution

I’ve spoken about what customized software solutions are and below I’ve highlighted the four key benefits your business get from using them.


Most general business solutions that are used by companies today, require you to purchase yearly licenses that need to be renewed on a regular basis.

When you take this into account a few years down the line, you will be spending a fortune on such software on a regular basis.

Customized software for your startup might seem expensive due to its custom-tailored nature, but it will help you save money in the long run as you won’t have to keep renewing its license every year – You will be the sole owner of its license for an indefinite period of time.

Anytime upgrades

Startups rely on marketing and branding to help ensure maximum reach to their audience.

This often means that you could not have any business for the first few months of your company but then end up having the maximum number of orders that your team is not able to deal with.

This sudden influx of business requires you to make changes in your current business software which will be impossible on general service.

A customized software solution, on the other hand, would be easy to upgrade and would allow you to add any specific function in it that would help your startup perform better.


Customized software solutions also take away the need for subscribing to different services for different functions that your start-up might need on a daily basis – it will give you the ability to have all your required services embedded into one single software solution.

This will not only help your team members work more efficiently but will also take away the hassle of subscribing to a new business solution when your startup decides to scale up.


One of the main reasons to opt for a customized software solution is their excellent after-sales support.

Most general business services have a customer executive team that is designed to troubleshoot problems with their service and not issues and problems that might be specific to your start-up.

This means that the feedback you get from the support team might state that you have been using their software incorrectly and hence they can not help you.

In terms of technical difficulties, the response times are delayed and solutions are usually a far fetched idea. This is because any changes that might be required on the service would have to be done on their own servers, which would result in a newer version of the service.

This could take months to roll out.

On the other hand, your custom software development company will provide you with immediate personalized support and add any new functions or changes that you might need in your software.

This also means that you can get immediate assistance in case of server crashes, downtimes or any other similar problems.

All in all, if you are a start-up that plans to scale up in the future rapidly, then investing in a customized software solution might be a good idea for you. What did you think about our guide? Let us know in the comments section below.

Author Bio: Mohan is a Junior Associate at Swag Swami, an online E-Commerce portal for Tech themed T-Shirts and Merchandise in India. He is also an avid gamer who spends his free time logged into Steam. He also practices Yoga and meditation regularly and teaches Yoga at the Cosmopolitan Center in India.

About the author


A team of writers and marketers, MicroStartups was founded to inspire the entrepreneurial and business community to give back. We believe in business growth through giving and supporting the local community.

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