Writing

What Bloggers Can Learn From The Jedi Order

Written by MicroStartups

A long time ago in a galaxy far, far away, a blogger was struggling to see the engagement levels they so coveted…

No, this isn’t my alternative Star Wars script that George Lucas kept turning down (but I’m hoping Disney will be more open to it). I actually think we can learn a lot from the Jedi Order.

Boasting some of the smartest minds in the galaxy — Yoda, Mace Windu, Rey, and the original Jedi pin-up, Luke Skywalker — the Jedi Order is truly a Force to be reckoned with. And as bloggers, we look for inspiration everywhere, so why not the Jedi Order?

Let me take you down the poorly-protected thermal exhaust port to destroy the Death Star of blogging frustration with some top lessons from the Jedi Order…

“I suggest a new strategy, R2.”

The Jedi Order are a talented bunch. Sure, they’re pretty sharp with an ol’ lightsaber, but they’re no one-trick pony. Between telekinesis, mind tricks, the Force spirit and, as we learned recently, astral projections, they’ve really got a diverse array of tricks up their sleeve.

Do you see where I’m going with this?

Lessons for the Padawan Blogger

Like Jedis, it’s important that you diversify your strategy. It’s easy to find one thing you love doing and stick to it, whether it’s writing, vlogging, podcasting, or something else.

But crafting a diverse strategy that spans a variety of different formats can provide a wealth of benefits. you can reach a wider audience and increase your readership. Studies show that pairing images with written copy can increase engagement by up to 650% than with text alone. And the chances of consumers purchasing a product increase by 85% after watching a related video.

Employ a range of different formats in your blog’s strategy. A variety of formats draws audiences in and helps keep things fresh. And with a range of free tools such as video editors and infographic makers available on the web, it’s easy (and affordable) to do.

“These aren’t the droids you’re looking for.”

The Force is an energy, the foundation of life that connects all things. It runs through the universe and binds it all together. Light, dark — each possesses it, and it guides the Jedi through the galaxy. To quote a famous evil asthmatic: “don’t underestimate the Force…”

Lessons for the Padawan Blogger

Just as the Force empowers and connects the Jedi, so too does your marketing empower your blog and connects visitors to your site. No matter how great your content or how strong your monetization method, if you haven’t got a comprehensive marketing strategy in place, it won’t get found.

Every blogger, brands, or entrepreneur needs to get on social if they want to be seen. A staggering 77% of the population has a social media profile, and it’s a great way to connect with new and existing audiences. And don’t limit yourself to just one either: regularly posting on a range of social platforms can help increase traffic to your site considerably.

Email too is a vital component in the blogger’s toolbox. Email marketing is cheap, scalable, and can deliver content straight to your audience’s inbox for them to read. And with an ROI of $38 for every $1 spent, you’ll really be getting enough bang for your Galactic Credit.

“Great shot kid, that was one in a million.”

you know the story: Anakin Skywalker grows up on Tatooine, discovers he’s Force-sensitive, and trains as a Jedi. All’s well that ends well… until Emperor Palpatine leads him to the dark side.

And while Anakin admittedly had a largely successful career as Darth Vader, as we all know, he eventually changes his mind. In his final moments, he kills his Sith former mentor and renounces the dark side, restoring balance back to the Force.

Lessons for the Padawan Blogger

Don’t be like Darth Vader — choose your niche wisely. It can be tempting when you’re first starting out to spread yourself thin and try to please every reader, all the time. But it’s a self-defeating approach that only ends with low engagement and wasted resources.

Instead, think carefully about who your blog is for and where you want to go with it. It’s wise to go with something that interests you first. After all, turning a blog into a profitable business requires working on it daily, so it might as well be something you enjoy.

Once you’ve got a niche, you can then identify a blog monetization method that fits that niche. For example, if you’re into gadgets, you could turn your interest into an affiliate review site for the latest tech. You can make money by doing paid reviews for brands, publishing a book as a digital product, start selling your services as a writer, or using your copywriting skills to start selling physical products.

But remember, whatever niche you choose, learn from Anakin and stick to it. Do you think the Death Star started out as a Death, Life, And Everything In-Between Star? No — the Galactic Empire chose their niche and it (mostly) paid off.

A wise man once said: “training to become a Jedi is not an easy challenge. And even if you succeed, it’s a hard life.” And that’s as true for bloggers as it is for Jedis. But blogging is a hugely rewarding experience, and when done right it can provide you with a steady source of income that lets you focus on the more important things in life. May the Force be with you…

About the author

MicroStartups

A team of writers and marketers, MicroStartups was founded to inspire the entrepreneurial and business community to give back. We believe in business growth through giving and supporting the local community.

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