Marketing Startup Tech Web

Optimize Your Website To Increase Lead Generation For Trade Shows And Events

Optimize Your Website To Increase Lead Generation For Trade Shows And Events
Written by MicroStartups

When events like trade shows are properly optimized they are one of the most powerful sales channels, one that can dramatically influence a company’s bottom line.

This article explains how having an events agenda on your website can help you get the most from your trade shows and increase your lead generation.

Event marketing is like an efficient & well-oiled machine

At the pre-event stage, the role of marketing teams is to ensure that everybody knows that your company is coming so that any sales prospects, existing clients, or other partners can successfully book a meeting with a sales representative before the event.

Successful event marketing is like an efficient and well-oiled machine and it’s important to get the basics right. So what about all those potential customers that visit your website every day? Chances are they’re going to an industry trade show. So ask yourself these questions:

1.    Do you have an events agenda on your website?

2.    Is it up to date?

3.    Can prospects easily book a meeting with you?

Tradefest’s Personalizable Company Events Agenda for your website helps you book more meetings. How? We’ll explain.

Marketing teams can easily create and update the company’s yearly events agenda in just a few clicks and generate beautiful and actionable lead generation landing pages for each event – you can add an events agenda section to your website without any coding.

Why it makes sense to add an events agenda to your website

There are some great arguments for adding an events agenda to your website – it makes your company look more professional and people can see that you’re active.

However, there are two powerful reasons that your business simply can’t ignore. Why? Because they help generate leads for your business.


Book more meetings prior to an event with a dedicated contact form for each event. This helps your sales team generate leads before your event has been held.


Generate beautiful landing pages for each event in a few clicks. Content (date, venue, description…) autofills automatically from Tradefest’s database so you’re always up to date. This frees up your marketing team to focus on the tasks that really make a difference to your lead generation, such as frequent social posting.

This is how an events agenda could look on your website

How to add a free company agenda to your website

First you need to head over to Tradefest and sign up to create your free account. Next you can access the company events agenda from the drop down menu in account settings.

Once you’ve created your events agenda on Tradefest, you just need to take the automatic public URL that’s generated and link it to an events section on your website.

Don’t let your sales team arrive at a trade show with empty meeting slots. Trade shows and business events are too valuable to leave to chance, so make sure you’re getting the most from them by adding a company agenda to your website.

Now add a further boost to your business with these great marketing lessons to help your team become even better at what it does.

About the author


A team of writers and marketers, MicroStartups was founded to inspire the entrepreneurial and business community to give back. We believe in business growth through giving and supporting the local community.

Leave a Comment